DUTCH ROOTS. GLOBAL SPIRIT.

OUR STORY.
YOUR ADVENTURE.

Born in Amsterdam. Made for the world. Eyewear for the way you choose to live.

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SINCE 1996 · AMSTERDAM

There’s a SINNER in all of us. Don’t be scared to follow your own path, change the rules and live your dreams. There are no limits in being you.

Be who you want to be, not who others want to see. Just exactly yourself. AS I AM.

Be comfortable with being you. Comfortable with being authentic.

THE ROAD SO FAR

From Dutch roots to global adventures

Milestones that have shaped the SINNER journey.

1996

Founded in Amsterdam

SINNER begins with a passion for sport, adventure, and independent spirit.

Founded in Amsterdam
2005

Growing beyond sunglasses

The collection expands to support more sports and outdoor activities.

Growing beyond sunglasses
2015

Performance innovation

Lens technology and product design continue to evolve.

Performance innovation
2026

A new chapter

The SINNER spirit continues to reach new communities and adventures.

A new chapter
SINNER BY THE NUMBERS

BY THE NUMBERS

1996 Founded in Amsterdam
24+ Countries represented
3,000+ Stores worldwide
100% Made for adventure